enversa p. o. v.

The buying and selling of media is a $429 billion dollar business. Ad prices in television, radio, print and new media streams are rising, with no guarantee of a positive return. So, companies like Enversa now offer a Web-based tool to broker satisfactory deals between advertisers and media outlets. Thinking backwards can help you and your media buyers move forward.

With their lure of naming a price for a rare or valuable item, auctions usually enjoy a romantic reputation. Much of that aura comes from images of wealthy buyers engaging in a high stakes financial endeavor, where the prize always goes to the highest bidder. By encouraging competition, buyers and sellers, who engage in the reverse auction process, have a new tool to more adequately influence the market rate for all types of products. (more…)

If there was ever a catch-phrase for today’s financial environment it’s “do more with less.” So it comes as no surprise that any plan that will cut a company’s costs and time reflects positively on personnel and budgets.
What better way to accomplish that than with positive benefits for the purchaser in online auctions.

Simply put: Reverse auctions can be positive in that they can act as a “wake-up call” to suppliers. The reverse auction charges the supplier with the responsibility of thrift spending, waste elimination and a sense of supply chain management that actually works for its clients. (more…)

Online reverse auctions are used more and more frequently in numerous industries and the public sector as a tool for buyers to save costs. In an online reverse auction, a buyer places a request to buy a particular product or service and sellers bid against each other with the lowest price they are willing to offer. The process is automated by software using internet access to bring the buyer and sellers together in an efficient system that saves costs over the traditional three bid paper bidding system. “The success of online reverse auctions is measured by how much purchasers’ and sellers’ costs are reduced, estimated to be about 29 percent.” In another study by Wagner and Schwab, “65 percent of auctions resulted in purchase price savings of 5 percent.” According to Marc Pickren, president of the Enversa Companies, “Our experience is that the values gained using reverse auction bring exceptional ROI.” (more…)