enversa p. o. v.

Marketing for the New Generation.

When author Joseph Jaffe speaks, people listen, and his latest pronouncements citing the beginning of a new media era—the “and” generation—is a positive step in breaking through the traditional direct marketing versus brand advertising argument. This is a new horizon, leaving many of the old guard marketing professionals staring into space with a blank look upon their faces. It is an era during which the lines have become blurred, when it is important to look upon consumers as equals, not someone to beat or dupe. This is the age of communication and flexibility.

As a seasoned marketing executive with experience working at both a brand agency (JWT) and as the president of a direct marketing company (Enversa Companies), I have spent my life arguing the unique advantages of both sides. Recently we began adopting the term “brand response” as a way to talk through the inevitable combination of both forms of advertising. This is in direct alignment with Jaffe’s statement that “and” will be a key component of defining advertising success with your advertising. (more…)

It is March, and while Senator John McCain is busy consolidating the republican party base as the presumptive nominee, Senators Hillary Clinton and Barack Obama continue their battle royale for the top Democratic spot. Despite Camp Hillary’s assertions to the contrary, all signs and confounding mathematical formulations point toward an eventual Obama coronation in Denver later this summer.

Discounting the ongoing recount movements in Michigan and Florida, which could throw those states’ delegates back into the mix and Hillary back in the overall lead, the Senator from Illinois has momentum (two straight wins in Wyoming and Mississippi) and a clear delegate lead as we head into Pennsylvania in less than a week. (more…)

Today, we’re talking with Giovanni (Gio) Galluci, Search and Social Media Evangelist. Gio writes strategy for new developments in social media, search and technology, and functions as top level contact to assist clients, staff and partners in determining technology and media requirements and solutions for DexterityMedia. You can follow the link to view the website. Gio created DexterityMedia, social media website directory, socialtrackr.com, and posts almost daily on his blog, TheAgencyBlog.com. (more…)