Archive for the ‘Marketing’ Category
Cost Vs. Value

In the War on Bad Economic Times, two sides visibly square off: Cost v Value. Are these two natural enemies? Or, is this merely a symptom of business adjustments and business trends?
Since fiscal budgets are pre-planned, on average, in the last two quarters of a prior fiscal year, out of necessity, businesses must apply financial insight into all possibilities, good or bad. In a bad economy, cost glares out of every budget like a Fourth of July fireworks display. Stretching budget dollars in a tight economy is difficult. In a pronounced bad economy, this task requires financial acrobatics to accomplish. (more…)
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