Cost Vs. Value
In the War on Bad Economic Times, two sides visibly square off: Cost v Value. Are these two natural enemies? Or, is this merely a symptom of business adjustments and business trends?
Since fiscal budgets are pre-planned, on average, in the last two quarters of a prior fiscal year, out of necessity, businesses must apply financial insight into all possibilities, good or bad. In a bad economy, cost glares out of every budget like a Fourth of July fireworks display. Stretching budget dollars in a tight economy is difficult. In a pronounced bad economy, this task requires financial acrobatics to accomplish.
In most businesses, marketing is the first consideration because it can more easily be manipulated in contrast to operational costs. This is where cost and affordability come into conflict. Without an inherent marketing strategy and proper market planning, sales dip and profits follow suit.
In bad economic times, the challenge is to remain profitable while tightening the financial belt. Thus, marketing strategies must be finely honed so that nothing of significance that would impact profit falls through the cracks. In a bad economy, quality supercedes quantity. This is true of all public relations and advertising budgeting. Often, attacking the problem can be as simple as an overview of prior fiscal years and revisiting marketing and advertising costs that proved most successful and increased profitability. Such success is synonymous with quality.
The 800 lb. gorilla in the room is the inability of affordability to compete successfully with cost. In terms of financial definition, the highest inflation causes the highest deflation when costs are out of the realm of affordability. Most businesses feast at the table of grand denial rather than admit that increasing costs for marketing and advertising means self-improvisation or slicing business costs elsewhere. Definitively, businesses can’t grow if they can’t live within their means.
Continuing to increase prices in a bad economy places all commercial trade in jeopardy of huge loss of profits. Continuing to increase prices in a bad economy flies in the face of realistic budgeting and acceptance of current business economics. The bad economy is a direct result of runaway inflation. The only recouperative action is opposite reaction. If basic marketing and advertising is too costly, staying a course of least resistence is the wisest reaction. This is accomplished by selective planning and purchasing. Spend only on media advertising where the saturation is greatest over a longer term and where public visibility is, at the very least, most concentrated. With proper marketing and advertising strategy, whole portals of less expensive, perhaps even free advertising, is revealed.
Devise new month-to-month strategies based upon current business trends to sustain adequate budgeting. Discard “boom time” marketing and advertising strategies that are incompatible in today’s trade markets. The power of profitable marketing relies heavily on astute professional technique as well as vigilance of business trends before they occur, not after.
The single most important aspect of any business is client retention. When devising marketing and advertising strategies, pay it forward to clients with business longevity.
This entry was posted on Tuesday, January 13th, 2009 at 8:25 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
July 29th, 2011 at 10:51 am
EDUARDO says:Buy@Cheap.Abana” rel=”nofollow”>..…
Buygeneric pills…
July 29th, 2011 at 12:04 pm
LEWIS says:Order@Cheap.Abana” rel=”nofollow”>..…
Buynow it…
July 29th, 2011 at 4:20 pm
SALVADOR says:Buy@Abilify.Online” rel=”nofollow”>..…
Buygeneric meds…
July 29th, 2011 at 5:16 pm
RONNIE says:Buy@Cheap.Abilify” rel=”nofollow”>..…
Buynow it…
July 29th, 2011 at 7:44 pm
PERRY says:Purchase@Abilify.Online” rel=”nofollow”>……
Buywithout prescription…
July 30th, 2011 at 2:35 am
ROY says:Buy@Generic.Abilify.5mg.10mg.15mg.20mg.30mg” rel=”nofollow”>……
Buywithout prescription…
July 30th, 2011 at 2:58 am
EDUARDO says:Purchase@Generic.Abilify.5mg.10mg.15mg.20mg.30mg” rel=”nofollow”>.…
Buynow it…
July 30th, 2011 at 10:14 pm
RUSSELL says:Purchase@Discount.Acai” rel=”nofollow”>..…
Buywithout prescription…
July 31st, 2011 at 4:19 am
SALVADOR says:Buy@Acai.Without.Prescription” rel=”nofollow”>……
Buynow…
August 1st, 2011 at 4:30 am
TERRENCE says:Purchase@Abilify.Online” rel=”nofollow”>..…
Buyit now…
August 1st, 2011 at 6:12 am
RONALD says:Buy@Cheap.Coral.Calcium” rel=”nofollow”>……
Buygeneric meds…
August 1st, 2011 at 9:13 am
DUSTIN says:Cheap@Coral.Calcium.Online” rel=”nofollow”>..…
Buygeneric drugs…
August 3rd, 2011 at 4:17 am
LESLIE says:Buy@Cheap.Abilify” rel=”nofollow”>……
Buygeneric pills…
August 3rd, 2011 at 1:16 pm
BRANDON says:Cheap@Abilify.Without.Prescription” rel=”nofollow”>..…
Buyno prescription…
August 3rd, 2011 at 9:25 pm
GUY says:Buy@Cheap.Acai” rel=”nofollow”>.…
Buywithout prescription…
August 4th, 2011 at 12:40 am
JEFFREY says:Order@Acai.Online” rel=”nofollow”>……
Buynow it…
August 4th, 2011 at 12:47 am
DONALD says:Order@Acai.Online” rel=”nofollow”>……
Buyit now…
August 4th, 2011 at 7:44 am
WILLIE says:Purchase@Discount.Acai” rel=”nofollow”>……
Buygeneric drugs…
August 5th, 2011 at 2:20 pm
SAM says:Purchase@Discount.Energy.Boost” rel=”nofollow”>.…
Buynow it…
August 5th, 2011 at 6:49 pm
RUBEN says:Buy@Cheap.Accupril” rel=”nofollow”>.…
Buygeneric meds…
August 5th, 2011 at 8:58 pm
BOB says:Order@Accupril.Online” rel=”nofollow”>.…
Buygeneric drugs…
August 6th, 2011 at 12:15 am
BILLY says:Purchase@Accupril.Online” rel=”nofollow”>.…
Buygeneric drugs…
August 6th, 2011 at 8:22 am
BYRON says:Buy@Discount.Accutane” rel=”nofollow”>.…
Buynow it…
August 7th, 2011 at 11:08 am
CARL says:Buy@Cheap.Aciphex” rel=”nofollow”>.…
Buygeneric meds…
August 11th, 2011 at 1:23 am
CLIFTON says:Cheap@Generic.Actonel.35mg” rel=”nofollow”>..…
Buygeneric meds qmo…
August 11th, 2011 at 11:24 am
RAY says:Order@Cheap.Actos” rel=”nofollow”>.…
Buygeneric drugs zfk…
August 11th, 2011 at 3:14 pm
LAWRENCE says:Get@Actos.Online” rel=”nofollow”>..…
Buywithout prescription dyo…
August 12th, 2011 at 7:01 pm
RODNEY says:Order@Cheap.Adalat” rel=”nofollow”>..…
Buygeneric drugs lzt…
August 13th, 2011 at 4:06 am
LLOYD says:Cheap@Coral.Calcium.Online” rel=”nofollow”>……
Buywithout prescription xiu…
August 13th, 2011 at 7:30 pm
JEREMIAH says:Buy@Generic.Abilify.Without.Prescription” rel=”nofollow”>..…
Buynow it tly…
August 14th, 2011 at 6:12 pm
MARION says:Buy@Generic.Acai” rel=”nofollow”>.…
Buygeneric drugs mby…
August 15th, 2011 at 1:45 am
JERRY says:Cheap@Generic.Acai” rel=”nofollow”>……
Buydrugs without prescription vrg…
August 15th, 2011 at 5:35 pm
JOEL says:Order@Cheap.Energy.Boost” rel=”nofollow”>..…
Buyno prescription wkp…
August 15th, 2011 at 6:34 pm
MARION says:Order@Discount.Energy.Boost” rel=”nofollow”>..…
Buyno prescription gdt…
August 16th, 2011 at 2:29 am
BRYAN says:Buy@Cheap.Accupril” rel=”nofollow”>.…
Buygeneric drugs nih…
August 17th, 2011 at 10:15 pm
VINCENT says:Cheap@Accutane.10mg.20mg” rel=”nofollow”>.…
Buyit now ojb…
August 18th, 2011 at 9:29 am
MARVIN says:Order@Aciphex.Online” rel=”nofollow”>.…
Buynow it lmg…
August 18th, 2011 at 10:37 am
MITCHELL says:Order@Cheap.Aciphex” rel=”nofollow”>..…
Buydrugs without prescription faj…
August 18th, 2011 at 11:53 am
JOHNNY says:Order@Discount.Aciphex” rel=”nofollow”>……
Buygeneric meds svb…
August 18th, 2011 at 3:31 pm
BRUCE says:Purchase@Discount.Aciphex” rel=”nofollow”>..…
Buyno prescription jui…
August 21st, 2011 at 12:20 pm
MILTON says:Buy@Actonel.Online” rel=”nofollow”>..…
Buydrugs without prescription hak…
August 21st, 2011 at 11:16 pm
CARLOS says:Purchase@Actonel.Online” rel=”nofollow”>……
Buygeneric drugs vbr…
August 22nd, 2011 at 12:35 am
VINCENT says:Purchase@Cheap.Actonel” rel=”nofollow”>.…
Buydrugs without prescription xab…
August 23rd, 2011 at 7:28 am
TRAVIS says:Order@Discount.Advair” rel=”nofollow”>..…
Buyno prescription tao…
August 24th, 2011 at 6:10 am
BERNARD says:Cheap@Advair.Without.Prescription” rel=”nofollow”>……
Buyit now sge…
August 24th, 2011 at 10:55 pm
ALVIN says:Buy@Cheap.Aggrenox” rel=”nofollow”>..…
Buygeneric meds dxy…
August 25th, 2011 at 10:54 am
BILLY says:Get@Aggrenox.Online” rel=”nofollow”>……
Buynow fjl…
August 25th, 2011 at 5:34 pm
RENE says:Order@Cheap.Albenza” rel=”nofollow”>……
Buynow it sxk…
August 26th, 2011 at 3:59 pm
BRAD says:can@you.take.aciphex.and.nexium.at.the.same.time” rel=”nofollow”>..…
Buygeneric pills…
August 27th, 2011 at 3:55 am
DARRYL says:actonel@and.heart.irregularities” rel=”nofollow”>..…
Buyno prescription…
August 27th, 2011 at 8:57 am
MELVIN says:aldactone@kidney.problems” rel=”nofollow”>……
Buygeneric drugs…
August 28th, 2011 at 7:55 am
BARRY says:risperdal@vs.abilify” rel=”nofollow”>.…
Buygeneric drugs…
August 28th, 2011 at 6:15 pm
CLINTON says:actonel@and.dvt” rel=”nofollow”>.…
Buygeneric meds…
August 28th, 2011 at 11:34 pm
RICHARD says:allegra@generic.purchase” rel=”nofollow”>……
Buynow…
September 16th, 2011 at 7:53 pm
gerard says:……
Search music now US Charts…
October 17th, 2011 at 5:47 am
EVERETT says:levaquin 500mg…
Buy_no prescription…
October 17th, 2011 at 7:52 am
JEFFERY says:sleep aids and half-life…
Buy_it now…
October 18th, 2011 at 1:30 pm
MARION says:adhd drugs causing hallucinations…
Buy_generic meds…
October 20th, 2011 at 1:31 pm
RONNIE says:number of obese in this generation…
Buy_generic meds…
October 20th, 2011 at 3:10 pm
GREG says:aspirin pain relief dog…
Buy_drugs without prescription…
October 20th, 2011 at 4:51 pm
ALBERT says:financial aid for alzheimer’s…
Buy_without prescription…
October 21st, 2011 at 1:10 am
TODD says:heart worm medication…
Buy_no prescription…
October 21st, 2011 at 10:02 am
ALEXANDER says:drug alcohol prevention resilience…
Buy_it now…
October 22nd, 2011 at 6:01 am
ANTONIO says:blood pressure medications…
Buy_now it…
October 26th, 2011 at 12:00 am
IVAN says:research being done to treat hiv…
Buy_generic pills…
October 26th, 2011 at 1:42 am
BARRY says:hepatitis b shot…
Buy_it now…
October 26th, 2011 at 10:04 am
DAN says:drug trafficking in latin america…
Buy_drugs without prescription…
October 27th, 2011 at 4:22 am
ANDRE says:serotonin natural sources…
Buy_generic meds…
October 28th, 2011 at 6:39 pm
WADE says:planar warts…
Buy_drugs without prescription…
October 29th, 2011 at 10:35 am
LAWRENCE says:permanent removal of adult acne scars…
Buy_generic meds…
October 30th, 2011 at 2:03 pm
KENNY says:enhancement drugs…
Buy_no prescription…
October 31st, 2011 at 1:37 am
TERRENCE says:drug test company…
Buy_without prescription…
November 1st, 2011 at 12:39 pm
KYLE says:stop smoking phlegm…
Buy_drugs without prescription…
November 2nd, 2011 at 5:02 pm
ERIC says:epson salt and lemon juice diet…
Buy_generic pills…
November 2nd, 2011 at 9:58 pm
BRYAN says:l91 energizer e2 lithium aa cells…
Buy_generic drugs…
November 3rd, 2011 at 11:21 am
JOEY says:how to buy glucose meter…
Buy_generic meds…
November 3rd, 2011 at 5:06 pm
JEREMY says:skin cancer foundation australia…
Buy_generic drugs…
November 3rd, 2011 at 6:45 pm
BYRON says:what foods anorexia eat…
Buy_drugs without prescription…
November 5th, 2011 at 3:27 am
CHRIS says:clinical features of sickle cell disease…
Buy_generic drugs…
November 6th, 2011 at 4:26 am
CLIFTON says:nexium pepsin ac…
Buy_generic drugs…
November 6th, 2011 at 11:07 am
JEFFERY says:depression medcine xr…
Buy_drugs without prescription…
November 7th, 2011 at 3:31 pm
MICHAEL says:will the recession become a depression…
Buy_without prescription…
November 7th, 2011 at 8:25 pm
JEREMIAH says:teen girl 16 18.6 bmi…
Buy_generic drugs…
November 8th, 2011 at 5:19 pm
CHARLIE says:school age adhd self absorbed…
Buy_now it…
November 9th, 2011 at 4:40 pm
NATHAN says:synephrine hcl diet pills…
Buy_generic pills…
November 11th, 2011 at 3:39 am
FRED says:terry abbot…
Buy_generic drugs…
November 11th, 2011 at 11:39 pm
NATHAN says:meal plan for hypertension…
Buy_generic drugs…
November 12th, 2011 at 10:59 pm
RAFAEL says:scabies in dogs help…
Buy_generic drugs…
November 13th, 2011 at 2:00 pm
AARON says:benicar hct and norvasc…
Buy_it now…
November 17th, 2011 at 3:17 am
WESLEY says:diet secrets for models…
Buy_now it…
December 11th, 2011 at 4:54 pm
JEREMY says:best@medicare.plan.d.for.nexium.40.mg” rel=”nofollow”>..…
Buygeneric meds…
December 11th, 2011 at 9:13 pm
HARRY says:infant@prevacid.dose” rel=”nofollow”>.…
Buygeneric drugs…